Bsc Marketing

American Institute of Applied Sciences, Switzerland
Switzerland

For a business to succeed, the product or service it provides must be known to potential buyers. Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today鈥檚 marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company鈥檚 offering the product or service of choice.