American Institute of Applied Sciences Popular Programs
BSc Marketing
For a business to succeed, the product or service it provides must be known to potential buyers. Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today鈥檚 marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company鈥檚 offering the product or service of choice.
The Management curriculum is designed to provide skills and competencies necessary for the world of work in the 21st century. Students complete the courses in the Management Core (9 hours) covering different functional areas and undertake an in-depth study in an area of specialization (21 hours). The curriculum takes the approach of full development of the individual, placing emphasis on personal as well as professional growth. It prepares students for both career and graduate studies.
The global world of business is rapidly growing and ever-changing. International Business specialization will prepare you for the opportunities of doing business in a complex and fascinating global economy. You will acquire a solid foundation of knowledge in international finance, marketing, trade, and management.
The Bachelor of Science in Business Administration (BSBA) program at the American Institute of Applied Sciences in Switzerland (AUS) provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends on a global scale and with hands-on experience via close links to the industry. At this first level of study, AUS students earn a Bachelor of Science in Business Administration degree that qualifies them for a profession in business management and the opportunity to continue their studies further and earn a Master of International Business Administration degree.
A career in accounting is about more than measuring business activities and reporting financial data. It鈥檚 making informed decisions to guide an organization by applying analytical reasoning, critical thought, and problem-solving. Accounting specialization will provide you with a solid understanding of accounting principles and techniques, as well as the key decision-making and problem-solving skills used in a challenging and fulfilling career as a professional accountant.
The MBA with a Human Resource Management concentration enables the student to integrate the knowledge and skills gained from the core coursework for the MBA degree in order to address the issues and challenges faced by today鈥檚 human resource management professional. Students will benefit from exposure to theories and applications involved in acquiring and developing talented employees, managing the ongoing employer/employee relationship, and providing competitive advantages through strategic human resource policies and practices.
The Healthcare Administration concentration is designed for working professionals employed in the areas of education, childcare, social services, healthcare and business. The curriculum will focus on management systems, decision-making tools, new technologies, financial management, and referral systems as well as current issues in healthcare law and ethics.
The Finance specialization enables the student to build upon the solid foundation from the course work in the MBA program and provides students with greater exposure to economic and financial business practices. The finance courses will provide an opportunity for students to learn about local, national and international economies in cooperating and competing markets. Students will explore performance of stocks, bonds, commodities, and other types of investments.
The Data Analytics specialization focuses on the development of managerial competencies related statistics, accounting, economics, finance, computer information, policy, ethics, law, globalization, and marketing. In addition, the program focuses on self-actualization of a higher level of learning. In addition, this specialization will provide specialized training needed in the advancing technological business environment.
The Master of Science in International Business Administration (MIBA) program at the American Institute of Applied Sciences in Switzerland (AUS) ensures that our students are fully prepared to lead and manage in today鈥檚 competitive and changing global marketplace.
